HSBC North America – Valuing Diversity Champions: Diversity Ambassador Awards Program (Case Study)Jul 14, 2010
Diversity is part of HSBC – North America’s corporate brand and values. The Diversity Ambassador Award program rewards and recognizes employees who are living the values and bringing passion for diversity to their jobs. Diversity Ambassadors are recognized for a variety of diversity efforts, including spending personal time researching the buying power of racial/ethnic minority groups; increasing visibility and membership for Heritage Committees; significantly aiding recruitment efforts of people of color within the company; introducing diversity groups and expanding diversity efforts within branch locations; rolling out a local diversity council and events in a business unit and community; and focusing on the visibility of the LGBT employee population.
Excerpts from this practice were published in 2006 in the 2006 Catalyst Member Benchmarking Report and in 2010 in Strategy Matters: Evaluating Company Approaches for Creating Inclusive Workplaces.