Case Study: The adidas Group—Promoting Fair Play Through Work-Life Integration
Nov 10, 2014
As a “global player” in the sporting goods industry, the adidas Group is known worldwide. But equally important for the company is “fair play” toward its employees. As noted in the company’s Annual Report: “We aim to harmonize the commercial interests of the adidas Group with the private and family needs of our employees.” The company’s Work-Life Integration (WLI) team was established in 2005 and began devising its flexibility and work-life effectiveness offerings to support employees during the childrearing phase of their lives, and many of its offerings are available to all employees, regardless of parental status.