Lenovo – East Meets West: Creating Global Cultural Chemistry (Case Study)
Jul 14, 2010
Lenovo, one of the world’s largest personal computer (PC) manufacturers, launched its cultural diversity and inclusion initiative in 2006 with the objective of become a global company, without borders. It replaced its corporate headquarters with so-called regional “hubs of excellence” to distribute its operations globally and to get as close as possible to its customers. It created a structure that transcended traditional geographic borders and focused on serving customers based on preferences, priorities, and requirements exclusive of geography.