Lenovo – East Meets West: Creating Global Cultural Chemistry (Case Study)

Lenovo, one of the world’s largest personal computer (PC) manufacturers, launched its cultural diversity and inclusion initiative in 2006 with the objective of become a global company, without borders. It replaced its corporate headquarters with so-called regional “hubs of excellence” to distribute its operations globally and to get as close as possible to its customers. It created a structure that transcended traditional geographic borders and focused on serving customers based on preferences, priorities, and requirements exclusive of geography.