Catalyst and Ascend Canada Partner on Critical Research about Gender, Race and Ethnicity in Canadian Workplaces (Media Release)

New Initiative Key to Ensuring All Employees Have Opportunities to Succeed, Thrive in Business Leadership

New York City, N.Y. (October 12, 2016)—Catalyst is collaborating with Ascend Canada to launch a longitudinal initiative on gender, race and ethnicity in the Canadian workplace. Catalyst’s Gender, Race and Ethnicity Research Initiative is set to track a large group of survey respondents called the “Research Collective”—including women and men of all racial and ethnic backgrounds—who will share firsthand insights about challenges and opportunities related to achieving inclusion.

Catalyst’s relationship with Ascend Canada reflects the increasing need for organizations to maximize all talent, which is associated with more innovation and productivity within organizations. Through this initiative, Catalyst researchers will harness the power of data to uncover diverse perspectives in the workplace; reset existing thinking around race and ethnicity; and shed light on relevant, actionable strategies to ensure equal opportunity in the Canadian workplace.

“This Research Collective marks a critical milestone toward filling the gap to understanding how race, ethnicity and culture create not only unique challenges, but also unique opportunities for women and men at work,” said Deborah Gillis, President and CEO, Catalyst. “Partnering with Ascend Canada allows Catalyst to uncover knowledge on what contributes to or stalls fostering more inclusive workplaces.”

Canada’s visible minority communities—including South Asian, East Asian and Black Canadian men and women throughout the pipeline—are encouraged to join the Research Collective. Catalyst has already conducted foundational research in the United States, inviting nearly 2,000 Asian, Black and Latina/o women and men.

Participants in the Research Collective will also receive occasional invitations to be included in Catalyst surveys. Consequently, all participants will become part of a unique online community focusing on workplace inclusion issues across gender, race and ethnicity and gaining access to tips and proven strategies for success in the workplace.

“Ascend Canada is excited to partner with Catalyst in a shared goal to drive true inclusiveness in the Canadian workplace. Together we will provide insights on how an increasingly diverse workforce powers innovation and measurable success,” said Kelvin Tran, President and Chairman, Ascend Canada. “We hope to inspire leaders and individuals to achieve their full potential, and in turn, foster a more dynamic Canadian workforce.”

Gifts from the General Motors Foundation and PepsiCo Foundation contributed to the launch of Catalyst’s Gender, Race and Ethnicity Research Initiative.

“As a global company, we know that a diverse workforce is a strategic advantage to addressing the challenges that exist in our ever-changing markets around the world,” said Jackie Parker, Director of Global Philanthropy and Corporate Giving, at General Motors. “Supporting initiatives like the Research Collective help shed light on the root causes of workplace inequality in an effort to drive greater diversity at GM and across the global corporate marketplace.”

“At PepsiCo, people are our greatest asset. We believe in building a workforce that reflects the diverse consumers and communities we serve. Supporting the Research Collective is part of our broader commitment to finding dynamic and innovative solutions that will help increase the impact of diversity in the workplace,” said Deborah Rosado Shaw, senior vice president, Chief Global Diversity & Engagement Officer, PepsiCo, Inc.

Learn more about Catalyst’s Gender, Race and Ethnicity Research Initiative.

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About Ascend Canada

Ascend Canada is a non-profit organization with the mission to develop and advance pan-Asian talent through partnership with other Canadian and like-minded organizations. With more than 3,000 members and 19 corporate partners, Ascend Canada’s objectives are to develop the full potential of our members by leveraging our networks and providing programs and events that inspire, as well as educate. The annual Ascend Canada Leadership Awards celebrates individuals for their personal dedication, career achievement and contributions to the community. For more information on Ascend Canada, visit ascendleadership.ca.

About General Motors

General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.

About the PepsiCo Foundation

Established in 1962, the PepsiCo Foundation is the philanthropic anchor of PepsiCo, collaborating with non-profit organizations to develop innovative solutions to challenges facing underserved communities around the world. In support of PepsiCo’s commitment to Performance with Purpose, the PepsiCo Foundation provides grants to eligible non-profit organizations to advance progress in the fields of Human, Environmental, and Talent Sustainability. For more information, visit www.pepsico.com/Purpose/Global-Citizenship.