Frontline Employees Initiative Communications Toolkit for Supporters

Join us in spreading the word

On November 2, Catalyst launched Women on the Front Line: Enabling Them to Thrive, Stay, and Perform, with Accenture, as well as two Supporter-exclusive products that bring to life our new focus area on women in frontline roles. We invite you to help us share this important work and advocate for frontline employees everywhere using this promotional package. Below you’ll find links, visual assets, suggested language, and posting timeframes.

QUESTIONS?

Please don’t hesitate to reach out to the Catalyst team.

For media-related inquiries:
[email protected]

For all other inquiries:
[email protected]

SOCIAL MEDIA

When sharing information about Catalyst’s Frontline Employees Initiative, please use the following hashtags, platform-specific account tags, and links:

HASHTAGS

#FrontlineWorkers

#WomenInTheWorkforce

#FrontlineEmployeesInitiative

#FrontlineTeams

#Frontline

#FrontlineWomen

TAG US @

Instagram: @CatalystInc

Facebook: @CatalystInc

LinkedIn: @CatalystInc

SAMPLE POSTS

ANNOUNCEMENT POST

🚀 Exciting news! @Catalyst recently introduced its latest research report in partnership with Accenture—Women on the Front Line: Enabling Them to Thrive, Stay, and Perform! This game-changing, thought-provoking report is based on one-on-one interviews and a diary study of women and managers in frontline roles in hospitality, manufacturing, and retail industries in the United States. #FrontlineWorkers #WomenInTheWorkforce

INSIGHTFUL TEASER—
The Main Idea:

💡 We should all be more concerned about the challenges that women in frontline roles face at work. Catalyst’s new research report, Women on the Front Line: Enabling Them to Thrive, Stay, and Perform, produced in partnership with Accenture, focuses on elevating the voices and concerns of workers in frontline roles. Women shared that physical well-being, scheduling practices, growth and advancement, and empathic frontline management are key areas of concern. Companies can and should take action to address these issues. Swipe to learn what companies can do and read the report to learn more. 🌟 #FrontlineWorkers #WomenInTheWorkforce #FrontlineEmployeeInitiave

SHARE FRONTLINE VOICES

🗣️ The voices of women in frontline roles are strong, perceptive, and authentic. They are clear on what matters to them—and we all need to listen. Read their stories for yourself in Women on the Front Line: Enabling Them to Thrive, Stay, and Perform. #FrontlineEmployeeInitiave #WomenInTheWorkforce

ADVOCATE FOR WOMEN ON THE FRONT LINE

🗣️ Employees in office-based corporate roles have demanded, and have often received, more empathy, flexibility, and trust in their workplace, and frontline employees deserve the same. Read Women on the Front Line: Enabling Them to Thrive, Stay, and Perform and consider how you can advocate for women in frontline roles. #FrontlineEmployeeInitiave #WomenInTheWorkforce #AcceleratingEquityOnAllFronts

WORKPLACES ARE NOT BUILT FOR WOMEN

🗣️ The stories of over 70 women in frontline roles are captured in Women on the Front Line: Enabling Them to Thrive, Stay, and Perform. What do they have to say? “Workplaces are not built for women.” “A lot of our women are shorter, so they have to use a ladder to get to some of the places. And I think maybe if the machines were built for people of a broader height range, that would probably be a little bit more helpful.”—African American woman, age 26, manufacturing manager, interview. “I do wish for my position we had a changing room/area. We often have to change quickly and [besides me] my team is all guys so sometimes [it’s] a little uncomfortable.”—White woman, age 27, hospitality employee, diary entry. What can you do to make a difference? Read Women on the Front Line: Enabling Them to Thrive, Stay, and Perform and hear the stories of women in frontline roles for yourself! #FrontlineEmployeeInitiave #WomenInTheWorkforce #AcceleratingEquityOnAllFronts

WOMEN’S EXPERIENCES ARE NOT ACKNOWLEDGED

🗣️ The stories of over 70 women in frontline roles are captured in Women on the Front Line: Enabling Them to Thrive, Stay, and Perform. What do they have to say? “Women’s experiences are not acknowledged.” “Today I have worked 13 hours, been screamed at by three clients, and haven’t had a break to have breakfast or lunch. I feel physically and mentally drained and I just wish we could be given an hour to think or relax to get back into a good headspace to give the guests the best experience! I love my job, I truly do, but sometimes I feel extremely underappreciated.”—White woman, age 27, hospitality employee. What can you do to make a difference? Read Women on the Front Line: Enabling Them to Thrive, Stay, and Perform and hear the stories of women in frontline roles for yourself! #FrontlineEmployeeInitiave #WomenInTheWorkforce #AcceleratingEquityOnAllFronts

PHYSICAL THREATS ARE REAL

🗣️ The stories of over 70 women in frontline roles are captured in Women on the Front Line: Enabling Them to Thrive, Stay, and Perform. What do they have to say? “Physical threats are real.” “A person may not have a car and…they may not be comfortable getting on the city transportation late at night. So, I think it should be able to be accommodated where a person doesn’t have to work so late so they can get home safely.” —Black woman, age 42, retail manager, interview. What can you do to make a difference? Read Women on the Front Line: Enabling Them to Thrive, Stay, and Perform and hear the stories of women in frontline roles for yourself! #FrontlineEmployeeInitiave #WomenInTheWorkforce #AcceleratingEquityOnAllFronts

ADVOCATE FOR WOMEN ON THE FRONTLINES/ENCOURAGE CORPORATE ACTION

🗣️ Over 70 frontline women and managers were interviewed in the research report by Catalyst in partnership with Accenture, Women on the Front Line: Enabling Them to Thrive, Stay, and Perform. Many shared their frustration over work environments and practices that often don’t take their needs into consideration. Companies and leaders can make a difference. Read the report and take action to drive your diversity, equity, and inclusion initiatives from the front line to the C-Suite. #FrontlineEmployeeInitiave #Catalyst #Accenture #AcceleratingEquityOnAllFronts

CELEBRATE THE MISSION—ACCELERATING EQUITY ON ALL FRONTS

💼✨ Women are often overrepresented in frontline roles, but their voices and experiences are underrepresented when it comes to their well-being and safety. To accelerate equity for everyone, this approach needs to change. Head to catalyst.org to read Women on the Front Line: Enabling Them to Thrive, Stay, and Perform. Learn how to take action and advocate for women at all levels of your organization. #FrontlineEmployeeInitiave #WomenInTheWorkforce #AcceleratingEquityOnAllFronts

EMAIL SIGNATURES

Feel free to add the following graphic or text to your email signature. Modify your email signature using these Outlook or Google instructions.

OPTION 1:
Add an Image & Hyperlink

Download the above graphic Email Signature Image
Copy the following URL to add a hyperlink to email signature image:https://www.catalyst.org/solution/frontline-employees-initiative/?utm_medium=email&utm_source=toolkit&utm_campaign=frontline

OPTION 2:
Add Supporting Text & Links

Copy and paste following text to your email signature:Catalyst’s latest research, launched with Accenture, Women on the Front Line: Enabling Them to Thrive, Stay, and Perform is live. Help us spread the word >

CUSTOMIZABLE EMAIL

Interested in emailing this report to a colleague? Use this email copy to get you started.

Hi [ Insert Leader Name ],

I recently read a research report that I think you will find eye-opening.

Women on the Front Line: Enabling Them to Thrive, Stay, and Perform addresses four key actions—invest in physical well-being, adopt employee-centered scheduling practices, create and clarify growth opportunities, and enable managers to lead empathically.

Catalyst interviewed over 70 frontline women and managers for this report, and I found their quotes touching, heart-breaking, and revealing.

We often hear about companies that simply copy and paste strategies for attracting and retaining women in the corporate setting to the frontline environment. But applying the same diversity, equity, and inclusion strategies used in corporate settings to women in frontline roles misses the nuance of different jobs and environments.

This report encouraged me to consider the unique needs that women in frontline roles told us about so that companies can create respectful and rewarding work environments that work for everyone.

Let me know what you think!

🔍 READ THE REPORT NOW: https://catalyst.org/reports/frontline-employees-foundational-report/