Frontline Employees Initiative Communications Toolkit for Supporters

Join us in spreading the word

In partnership with Accenture, Catalyst launched two reports, Team Dynamics on the Front Line: How Managers and Organizations Impact This Overlooked Key to Retention and Women on the Front Line: Enabling Them to Thrive, Stay, and Perform, that bring to life our new focus area on women in frontline roles. We invite you to share this important work and advocate for frontline employees globally using this promotional package. Below you’ll find links, visual assets, and suggested language.

SOCIAL MEDIA

When sharing information about Catalyst’s Frontline Employees Initiative, please use the following hashtags, platform-specific account tags, and links:

HASHTAGS

#FrontlineWorkers

#WomenInTheWorkforce

#FrontlineEmployeesInitiative

#FrontlineTeams

#Frontline

#FrontlineWomen

TAG US @

Instagram: @CatalystInc

Facebook: @CatalystInc

LinkedIn: @CatalystInc

LINKS

SUGGESTED SOCIAL MEDIA POSTS & ASSETS

Use the following copy as a launch pad for your own social media posts.

Please use the following links to promote the report for each channel:


2024 REPORT
Team Dynamics on the Front Line: How Managers and Organizations Impact This Overlooked Key to Retention


2023 REPORT
Women on the Front Line: Enabling Them to Thrive, Stay, and Perform

Women on the Front Line Social Media graphics mock up example

Download these graphics or create your own using this copy:


2024 REPORT SOCIAL GRAPHICS ZIP

2023 REPORT SOCIAL GRAPHICS ZIP

DOWNLOAD THE PROMOTIONAL VIDEO

Invest in physical well-being: Women’s bodily safety, physical needs, well-being, and personal autonomy should be paramount. Facilities and policies must be designed or refreshed to accommodate women.

Adopt employee-centered scheduling practices: Companies must remove sources of instability, unpredictability, and rigidity from scheduling systems to account for women’s lives outside work.

Create and clarify growth opportunities: Companies must clearly communicate well-structured opportunities for growth and advancement that are designed to meet the needs of women.

Enable managers to lead empathically: Company leaders should enable managers of frontline employees to create positive environments so that employees feel valued, supported, and connected.

SAMPLE POSTS

SHOWCASE THE IMPACT

A recent Catalyst report, in partnership with Accenture, reveals that businesses are losing billions in revenue by not prioritizing the experiences of frontline employees. See the data showing how much relationships matter at work in “Team Dynamics on the Front Line: How Managers and Organizations Impact This Overlooked Key to Retention” and unlock the actions leaders and companies can take to make a difference. #AcceleratingEquityOnAllFronts #FrontlineEmployees

HIGHTLIGHT
Employee Experience + Your Practices/Commitment – Retail, Manufacturing, + Hospitality

💡 It doesn’t matter what gender you are, or your role – everyone wants to have good relationships with their coworkers and feel valued at work. Catalyst research, in partnership with Accenture, “Team Dynamics on the Front Line: How Managers and Organizations Impact This Overlooked Key to Retention,” shows a clear link between how employees are treated by their managers and companies and the quality of frontline team dynamics. We’re proud to support and continue to learn through our frontline workforce. Check out the report now. 🌟#AcceleratingEquityOnAllFronts #FrontlineEmployees #WomenInTheWorkforce

AMPLIFY THE MISSION—
Accelerating Equity On All Fronts

Women are often overrepresented in frontline roles, but their voices and experiences are underrepresented when it comes to their well-being and safety. To accelerate equity for everyone, we need to take their experiences into account. Head to catalyst.org/frontline and learn how to take action and advocate for women at all levels of your organization. #FrontlineEmployeesInitiave #WomenInTheWorkforce #AcceleratingEquityOnAllFronts

ADVOCATE FOR WOMEN ON THE FRONT LINE

🗣️ Employees in office-based corporate roles have demanded, and have often received, more empathy, flexibility, and trust in their workplace, and frontline employees deserve the same. Read Women on the Front Line: Enabling Them to Thrive, Stay, and Perform and consider how you can advocate for women in frontline roles. #FrontlineEmployeeInitiave #WomenInTheWorkforce #AcceleratingEquityOnAllFronts

ADVOCATE FOR WOMEN ON THE FRONTLINES/ENCOURAGE CORPORATE ACTION

🗣️ Over 70 frontline women and managers were interviewed in the research report by Catalyst in partnership with Accenture, Women on the Front Line: Enabling Them to Thrive, Stay, and Perform. Many shared their frustration over work environments and practices that often don’t take their needs into consideration. Companies and leaders can make a difference. Read the report and take action to drive your diversity, equity, and inclusion initiatives from the front line to the C-Suite. #FrontlineEmployeeInitiave #Catalyst #Accenture #AcceleratingEquityOnAllFronts

SHARE FRONTLINE VOICES

🗣️ The voices of women in frontline roles are strong, perceptive, and authentic. They are clear on what matters to them—and we all need to listen. Read their stories for yourself in Women on the Front Line: Enabling Them to Thrive, Stay, and Perform. #FrontlineEmployeeInitiave #WomenInTheWorkforce

EMAIL SIGNATURES

Feel free to add the following graphic or text to your email signature. Modify your email signature using these Outlook or Google instructions.

OPTION 1:
Add an Image & Hyperlink

Supporting Women from the Front Line to The C-Suite email signature

  1. Download the above graphic Email Signature Image
  2. Copy the following URL to add a hyperlink to email signature image:https://www.catalyst.org/solution/frontline-employees-initiative/?utm_medium=email&utm_source=toolkit&utm_campaign=frontline

OPTION 2:
Add Supporting Text & Links

  1. Copy and paste following text to your email signature:
     

    Catalyst’s latest research, launched with Accenture, Team Dynamics on the Front Line: How Managers and Organizations Impact This Overlooked Key to Retention and Women on the Front Line: Enabling Them to Thrive, Stay, and Perform are now available.
     

    Help us spread the word >

CUSTOMIZABLE EMAIL

Interested in emailing this report to a colleague? Use this email copy to get you started.

Hi [ Insert Leader Name ],

I recently read Catalyst’s latest research report that I think you will find informative.

Team Dynamics on the Front Line: How Managers and Organizations Impact This Overlooked Key to Retention is a comprehensive review of the role positive team dynamics play in turnover and employees’ experiences from the recruitment process through development and day-to-day work.

It’s the second report following Women on the Front Line: Enabling Them to Thrive, Stay, and Perform which addresses four key actions companies can take to support women in frontline roles.

Both reports are revealing and will no doubt allow you and your team to reflect on the unique needs of your organization. I’d love to hear your thoughts after you’ve read it.

Let me know what you think!

🔍 READ BOTH THE REPORTS:
https://www.catalyst.org/reports/frontline-employee-team-dynamics/

https://catalyst.org/reports/frontline-employees-foundational-report/

Best Regards,

[ Insert Your Signature ]

REPORT QR CODE

Feel free to add this QR code to your social, email, web, and print materials.

2024 REPORT
Team Dynamics on the Front Line: How Managers and Organizations Impact This Overlooked Key to Retention

2023 REPORT
Women on the Front Line: Enabling Them to Thrive, Stay, and Perform

QR Code that goes to the report

QUESTIONS?

Please don’t hesitate to reach out to the Catalyst team.

For media-related inquiries:
[email protected]

For all other inquiries:
[email protected]