2019 Catalyst Canada Honours Business Leader Champion
Group Head, Customer and Colleague Experience, TD Bank
Norie Campbell has held numerous leadership roles at TD Bank since joining in 2000. She is a member of the senior executive team where she is the Group Head, Customer & Colleague Experience, and she chairs TD’s global Inclusion and Diversity Leadership Council (IDLC). She previously led TD Bank’s Women In Leadership (WIL) Network, which grew under her direction to include nearly 15,000 online members with 30 chapters across North America.
Norie is a steadfast supporter of inclusion and diversity, both of which are core values at TD Bank, and she embeds these priorities into initiatives, policies, and business practices that she puts forward. With her guidance, TD has created numerous programs that have attracted, retained, and promoted diverse leaders across the enterprise. Her commitment to these causes is grounded in her belief that TD’s future success depends on the engagement of diverse colleagues—including women from all communities and backgrounds, and at all stages of their career–achieving their full potential.
How She Made Change
An integral member of TD Bank’s senior leadership team, Norie has leveraged her influence to support substantial transformation in a number of the company’s areas.
Norie and her team introduced TD’s corporate citizenship platform, The Ready Commitment. This is a $1 billion pledge to make the world a better, more inclusive place through efforts such as affordable housing, job training, green spaces, art initiatives, health and nutrition programs, and community engagement.
While she was Chair of TD’s WIL Network, Norie led an overhaul of its strategy, resulting in a new focus on both qualitative and quantitative measures of success. An integral part of this refresh was a bank-wide listening tour of millennials designed to solicit feedback and insights from the next generation of female leaders. In addition, Norie sought to understand the needs of women from diverse backgrounds through hosting roundtable discussions, networking events, and working groups. She captured their perspectives to ensure that their unique needs were being reflected in everything WIL does across the organization.
As part of the strategy refresh, WIL has renewed its commitment to increase the representation of women from all communities and backgrounds at TD Bank, to support the success of women at all stages of their careers, and to encourage its leaders to activate forward-thinking programs and policies that benefit all colleagues. As a result of Norie’s efforts, the percentage of women at the vice president level and above increased from 36% in 2016 to 39% in 2018, and the overall representation of women in leadership roles has increased by 60% since 2005.
Norie’s commitment to the advancement of women reaches beyond WIL. It includes company-wide events that specifically call on all senior leaders—both men and women—to contribute to the success of women across the organization. In addition, she launched an enterprise-wide Mutual Mentoring initiative that provides the opportunity for up-and-coming talent to engage with members of TD’s senior leadership team to share experiences and insights. This initiative has engaged over 1,000 people from across all lines of business and functions, including the CEO.
In 2018, Norie implemented important advancements to TD’s benefits program to recognize the diverse and evolving needs of all employees, including people with disabilities, members of the LGBTQ+ community, Indigenous peoples, and people of colour. Initiatives include doubling the time period from 6 to 12 weeks for its childcare top-up of 100% salary in Canada, an expansion of medical supplies benefits to include breast pumps, an increase in coverage for transgender procedures to a lifetime maximum of $25,000, and an expansion of gender-neutral facilities across Canadian corporate office locations.
Inclusive Leadership: Empowerment, Accountability, Courage, and Humility
Norie’s vision of and personal commitment to diversity and inclusion at TD has been an inspiration to everyone who knows her. She believes that we can always do more to enrich lives, build careers, and open doors for people, with the goal of a more inclusive future for all.
Norie empowers leaders to take ownership of the colleague experience. She sets clear expectations for measurable improvement, from TD’s annual employee experience survey to driving accountability and enabling others to lead and grow. She has also empowered several aspiring TD women through active sponsorship, including offering new and challenging opportunities with significant exposure to executive leaders who can provide the support and guidance to help them grow into higher levels of leadership.
Norie’s humility is evident in her combined approach of listening, drawing on insights from others, and intentionally seeking out other points of view.
Norie leads with courage. Recognizing the importance of conversations around the #TimesUp and #MeToo movements, she has been instrumental in guiding WIL’s efforts to engage men at TD—through education, awareness, and story-telling—enabling them to understand the importance of their role in helping achieve equality in the workplace. In an open conversation published across the entire enterprise, Norie shared her views on the #MeToo movement and TD’s commitment to creating an inclusive and supportive environment for all colleagues. While stating that some issues are clear-cut, such as the importance of supporting inclusion and diversity and providing a safe and respectful workplace, she also had the courage to acknowledge that there is no one-size-fits-all rule that dictates conduct in every interaction.
About Norie Campbell
Norie has held a number of high-profile positions at TD Bank. She became General Counsel in 2011 and was named to TD’s senior executive team in 2013. Recently, Norie led a team of Legal, Compliance, Anti-Money Laundering, Financial Crimes and Fraud Management, and Enterprise Project professionals. She currently leads the TD teams responsible for Human Resources, Marketing, Corporate and Public Affairs, and Enterprise Projects. She is the Chair of TD’s enterprise-wide Inclusion and Diversity Leadership Council.
Norie has served as co-chair of TD Bank Group’s annual United Way Campaign and has received several awards and accolades during her distinguished career. She has been awarded Canada’s “Top 40, Under 40” distinction, recognized as one of Canada’s Most Powerful Women by the Women’s Executive Network, is a 2018 WXN Hall of Fame Inductee, and was honoured by the Directors Roundtable with a World Recognition of Distinguished General Counsel award.
Prior to joining TD, Norie practiced business law at McCarthy Tétrault LLP. She obtained her LLB and her LLM from Osgoode Hall Law School.