Knowledge Center

Managers as Sponsors Toolkit Tool 2: Understanding the Importance of Sponsorship—A Business Strategy, the second of seven tools in the Managers as Sponsors Toolkit, is designed to help users evaluate their understanding and better use sponsorship as a business strategy. Tool 2, which can be completed online or printed and completed offline, includes self-assessments, assessment profiles and recommendations, as well as talent development tactics to help users create an effective sponsorship action plan.