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Bias & stereotypes explained

Implicit bias (also known as "unconscious bias") is a personal association about a person or group of people that impacts those around us. Implicit bias creates barriers to inclusion, performance, engagement, and innovation. Becoming aware of different biases and learning skills and strategies to counteract them can mitigate their impact on building inclusive workplaces.

Leaders can disrupt bias

Leaders play a vital role in recognizing implicit biases as obstacles to building inclusive workplaces. Through awareness, self-reflection, curiosity, allyship, and role-modeling, leaders can mitigate the impact of implicit bias on fair and equitable decision-making in organizations. Leaders have the unique opportunity to recognize and tackle how implicit bias shapes organizations and individual employees.

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Bias is pervasive

  • 88%

    of White people had a pro-White or anti-Black implicit bias, according to thousands of bias tests.

  • 48%

    of Black people showed a pro-White or anti-Black bias in the same tests.

AI and bias

AI systems have the potential to move the needle on workplace inclusion by using more objective criteria while recruiting and promoting talent. However, evidence indicates that humans are programming their own biases into the algorithms behind AI. Organizations must take the necessary steps to prevent bias in AI talent systems.

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Featured insights

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  • Infographic

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    We all have implicit associations (also referred to as implicit bias or unconscious bias). Learn more about how they work and how you can overcome them.

    • Diversity and Inclusion messaging
    • Stereotypes and bias
    • Artificial intelligence
  • Infographic

    Breaking down gender stereotypes that harm men at work

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    • Stereotypes and bias
    • Gender partnership
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  • Podcast

    Episode 106: From taboo to topical: Menopause in the workplace

    Janet Ko from the Menopause Foundation of Canada busts myths about menopause and flips the workplace taboo on its head.

    • Gendered ageism
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  • Article

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    • Inclusive workplaces
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  • Report

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    • Employee wellness
    • Gender partnership
    • Stereotypes and bias
  • Video

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    • Multigenerational workplace
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  • Podcast

    Episode 102: It’s not all doom & gloom: State of DEI

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    • Race, ethnicity, and culture
    • Workforce trends
    • Stereotypes and bias
  • Guide

    Use AI to attract a more diverse candidate pool

    Using AI to create more equitable entry points opens the door to a much broader candidate pool.

    • Artificial intelligence
    • Recruitment and retention
    • Career equity
    • Stereotypes and bias
  • Tool

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    These recommendations on how to prepare for, and conduct, structured interviews may assist in reducing bias in recruitment.

    • Recruitment and retention
    • Career equity
    • Stereotypes and bias
  • Infographic

    The double-bind dilemma for women in leadership

    Gender stereotypes and the “think leader, think male” mindset create a no-win situation for women leaders.

    • Inclusive workplaces
    • Organizational culture change
    • Stereotypes and bias
    • Gender representation
  • Practice

    Sephora DE&I Heart Journey

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    • Recruitment and retention
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  • Infographic

    Break the Cycle – Eliminating gender bias in talent management systems

    Managers: Learn how to ensure you are giving equal access to “hot jobs” by downloading this Supporter-only tool.

    • Race, ethnicity, and culture
    • Recruitment and retention
    • Stereotypes and bias
  • Tool

    Eliminate gender bias from the recruitment process: HR experts

    HR Experts: Learn more about how to revamp your current methods by downloading this Supporter-only tool.

    • Recruitment and retention
    • Career equity
    • Stereotypes and bias