Words are a powerful thing.

The truth is, gender bias is so ingrained in society, it’s almost automatic. Even the most progressive among us can be guilty of it. These biases function as an invisible barrier for women in the workplace. To achieve gender equality, we all have to learn how to identify our unconscious bias and start actively working against it.

Unconscious Bias Defined

Studies show when women exhibit the same working styles as their male counterparts, they are labeled very differently, due to unconscious gender bias. Help us make the world see these biases for what they are—invisible barriers standing in the way of gender equality in the workplace.
Women
Upload a photo of yourself, and choose a word that has been used to describe you in the workplace, due to unconscious bias. Share it on your social channels to help us draw attention to this important issue.
Create your own
Men
We need your help to draw attention to the biases holding women back. Upload a photo of yourself, and choose a word that has been used to describe you in the workplace. Share it on your social channels to help us draw attention to this important issue.
Create your own

#BiasCorrect Plug-in

Like spellcheck but for gender bias, this equality tool helps users spot their own unconscious bias in everyday conversations and empowers them to actively work against it.

Download it today for Slack, or adapt our code for your company's platforms to become a catalyst for change.

Now available in English, Spanish, French, and German

Explore Catalyst resources for building inclusive workplaces.

Special thanks to our Advancing Women lead donor
BANK OF AMERICA
for its generous financial support.

Many thanks to our partner agency Burns Group.