Are you concerned employees are tired about talking about diversity, equity, and inclusion (DEI)?
According to the Catalyst research report How to Talk About Diversity With Employees to Achieve Your Company’s Objectives, 93% of employees want their companies to be vocal about their diversity, equity, and inclusion efforts.
Struggling to get your DEI messaging to resonate with employees?
Humanizing your approach to DEI helps build internal support. Catalyst found that 37% of employees say they’d prefer their companies emphasize that DEI is the right thing to do, which is often referred to as the “fairness case.” Only 15% say they would prefer their organization to use the “business case” (how DEI helps the bottom line).
Messaging that emphasizes the fairness case can have an important positive effect on experiences of inclusion, perceptions of meritocracy, and retention. In contrast, the business case may inadvertently harm employees from marginalized groups, who are more likely to be on guard against bias when it is used.
Use this infographic as a conversation starter with DEI advocates, practitioners, and communications leaders to create DEI messaging that resonates with employees.
For more insights, visit https://www.catalyst.org/diversity-messaging/.
Methodology: Catalyst surveyed 6,800 employees in 11 countries to investigate the impact of participants’ perceptions of diversity rationales on employee outcomes.
How to Cite: Effective Messaging on DEI: Understanding Employee Perspectives. (2024). Catalyst.