Beware performative allyship: 3 signs to look for
4 min read
| Published on
Last year, thousands of individuals and major companies posted empty black squares to their social media feeds. #BlackOutTuesday meant to express solidarity with the Black Lives Matter movement and raise awareness about racism and police brutality.
But some activists accused corporate participants of being performative allies. “Performative allies share their knowledge about inequity with others, but don’t use their privilege and resources to make real change,” says Xochitl Ledesma, Catalyst’s Director of Leading for Equity & Inclusion.
Performative allyship hurts the people it’s meant to support and maintains the status quo by appearing to promote change without producing change — which is inequitable and demoralizing.
3 signs to look for
A lack of diversity at the top.
The company doesn’t track or discuss metrics.
Leaders commit to creating a more equitable workplace — but don’t follow through.
Employees, customers, and the public at large expect companies to make lasting and impactful changes, not just pronouncements, Ledesma says. “A real ally is someone who helps create those changes.” Read more about allyship in our report.