A new path to inclusion: Closing the credibility gap in Canada

This report examines the current state of inclusion efforts in organizations in Canada and explores their impact on employees’ experiences. Based on a survey of over 1,600 Canadian employees and leaders,¹ we find that many organizations are facing a credibility gap. Even when organizations remain largely committed to diversity, equity, and inclusion (DEI), the signals they send matter. When employees perceive mixed messages about the organization's commitment — whether through rebranding, reduced emphasis of inclusion efforts, or other subtle shifts — they are more likely to experience burnout, distrust their organization, and consider leaving. In short, the credibility gap comes with measurable costs.

But these negative outcomes are not inevitable. Organizations and HR leaders who maintain visible inclusion efforts and communicate transparently foster a workforce that is more trusting, less burned out, more engaged, and more likely to stay — demonstrating that credibility is not just a cultural asset, but a business one.