Diversity in Marketing and Advertising (DIMA) Summit 2018

L to R: Sandra Ondraschek-Norris, Kenneth Kulbok, Paul Wright, Nathalie Gordon, Marco Bertozzi, and Michael Brown.

At the Diversity in Marketing and Advertising (DIMA) Summit 2018 on 2 July 2018, Catalyst Europe’s senior director, Sandra Ondraschek-Norris, moderated a panel, entitled, “Male Advocates on Engaging Men in Diversity & Inclusion Initiatives,” drawing on Catalyst’s Engaging Men research. Held at the BBC’s prestigious studios in London, over 300 people attended the Summit which was chaired by Nicola Kemp from Campaign magazine. 

Sandra Ondraschek-Norris also ran a MARC Workshop session in the afternoon with senior male and female leaders to explore why men have been left out of the conversation to date and how we can enable their fuller participation. Drawing on Catalyst research, she looked at the three Bs of engaging men in gender initiatives: Barriers, Benefits, and Behaviours, and discussed what concrete actions men and women can take to cultivate cross-gender partnership in the workplace and beyond. Men Advocating Real Change (MARC) is a Catalyst initiative and a community dedicated to men and women working as allies committed to creating inclusive workplaces.

Ondraschek-Norris said, “To achieve gender equality we must enlist the support of men, who are the most powerful stakeholder group in most large companies.  Men can—and should—be active partners in the process of moving companies towards a more diverse and balanced workforce.  They have been left out of the conversation for too long. Since Catalyst’s first research reports on Engaging Men were published in 2009, we’ve seen a steady increase in the focus on developing male champions.”

As part of the DIMA Summit, 50 male advocates in marketing and media were also announced. 

International Women’s Day 2018 in Europe

Allyson Zimmerman giving her keynote speech at IWD Europe 2018.

In a keynote speech on International Women’s Day 2018, Catalyst’s Executive Director in Europe, Allyson Zimmermann, spoke to over 200 business leaders on inclusive leadership. The event, titled “Gender Equality Means Business,” was organised by Advance, at the University of Zurich.

Allyson Zimmermann spoke on how the demands of the workplace in the 21st century are calling for a new style of leadership, which is able to harness the talents of a diverse workforce, to compete effectively in a global market.  

Citing Catalyst research, which shows that leaders who are ‘inclusive’ score higher overall on effectiveness as a leader, Zimmermann said that the more employees feel included, the more they reported higher innovation, i.e., suggesting ideas and new ways of doing work; higher team citizenship including going above and beyond their designated tasks; higher productivity; and higher work-life effectiveness.  

Zimmermann added that the largest obstacle to gender diversity is the fear of exclusion, which needs to be addressed. “If you’re not consciously including someone, you may be unconsciously excluding that person,” she said.

«When you harness the power of the employees, you can not only drive financial performance, but you can have a competitive advantage because your company will be able to attract and retain top talent,» Zimmermann concluded.

After the keynote, there was a CEO panel session which included Nicole Burth, CEO of Adecco, the Ikea CEO CH, Simona Scarpaleggia, and the CEO for Deloitte Switzerland, Simon Owen.

Recent Events

Catalyst MARC Leaders Workshop: Engaging Men as Change Agents: Held in Berlin on 19 and 20 June 2018.

Catalyst Roundtable: Tackling the Gender Pay Gap: Held in Zurich on 13 June 2018 and hosted by PriceWaterhouseCoopers.

Catalyst Roundtable: Attracting Diverse Talent—Building an Inclusive Organisation: Held in Amsterdam on 4 June 2018 and hosted by Cisco.

LEAD Network Switzerland Chapter:  Diversity and Inclusion:  Doing Not Trying in Geneva: Senior Director, Sandra Ondraschek-Norris, moderated a panel discussion on female and male champions on 3 May 2018. 

PANDA Women’s Network in Munich: Catalyst German Ambassador, Isabelle Kurschner, spoke at this event on 2 May 2018.

Catalyst Roundtable: Beyond the Business Case: Today’s Arguments for Diversity and Inclusion: Held in Berlin on 19 April 2018 and hosted by Deutsche Bank.

Catalyst Roundtable: Attracting and Recruiting Diverse Talent: Building an Inclusive Organisation: Held in Amsterdam on International Women’s Day, 8 March 2018.

Future Events

If you are interested in a Catalyst speaker or in a consulting or workshop session, please contact [email protected].

Europe Media Highlights

The Sunday Times, 24 June 2018:  Executive Director Allyson Zimmermann is quoted in this piece entitled, "Where are all the women?"

The Financial Times, 25 June 2018: Executive Director Allyson Zimmermann is quoted in this piece entitled, "Why women in business are good for charities." 

Forbes, 11 June 2018: Entitled "The Link Between Power and Sexual Harassment in the Workplace," Executive Director Allyson Zimmermann is quoted.

Le Temps (Swiss French-language daily newspaper), 3 May 2018: Senior Director, Sandra Ondraschek-Norris is quoted in this piece on male champions.

Forbes, 24 May 2018: Executive Director, Allyson Zimmermann, is quoted in this piece on women returners entitled, "The Increasing Popularity Of "Returner" Programs Aimed at Women."

WomenMeanBusiness, 24 April 2018: In a piece entitled, "An Inclusive Conversation," Sandra Ondraschek-Norris is quoted.  

CNN Money Switzerland, 7 March 2018:  Allyson Zimmermann was interviewed live on CNN on the eve of International Women’s Day on how to advance women in the workplace.

LSE Business Review, 15 March 2018: By-lined by Allyson Zimmermann, the blog is entitled, "Is race a taboo topic in the workplace?”

Sunday Times (UK national newspaper), 18 March 2018: Allyson Zimmermann is quoted in this piece on the "promotion gap" between men and women, entitled "Why are men more likely to be promoted than women?" 

NBC News, 8 March 2018: Article on Britain’s only all-women members’ club opening in London, featuring a quote from Allyson Zimmermann.

Business Review London School of Economics, 10 February 2018: An op-ed, entitled "What can organisations do to close the gender pay gap?" by-lined by Allyson Zimmermann.

HR Director, 20 February 2018: Headlined "The workplace stress of women of colour in the US."

About Catalyst Europe

Catalyst Europe was founded in 2006 to provide Europe-specific, creative solutions promoting organizational inclusion and workplace innovation. From its thought-provoking events to discussions with individual members, Catalyst Europe brings fact-based, culturally relevant insight to every exchange. Catalyst Europe was the first office that Catalyst opened outside North America.

In June of 2016, Catalyst Europe celebrated its 10th anniversary. Delegates from across Europe, including Germany, Italy, the Netherlands, Spain, Sweden, and the UK assembled for a special Catalyst Europe anniversary event, Inclusion in Action, in Berlin on 20 June 2016 with Catalyst President and CEO Deborah Gillis and Allyson Zimmermann, Executive Director in Europe for Catalyst. In addition, Catalyst’s European ambassadors, Isabelle Kurschner and Caroline Pickard, and the Catalyst Europe team members Sandra Ondraschek-Norris, Senior Director, and Rikia Birindelli-Fayne, Director, all played important roles in the success of the half-day event which focused on how to advance workplace inclusion.

Summing up the goal of the event, Ms. Gillis urged each delegate to make a personal pledge to accelerate change for women and to transform workplaces. “Our research and my own experience show that there is a tremendous amount you can do as an individual to help create inclusive workplaces,” she said.  “Leaders who practice these behaviors drive performance and innovation that leads from breakdowns to breakthroughs.”