Knowledge Center

Catalyst Sponsorship Guide

Relationships are an important aspect of any work culture. Cultivating a strong network and ensuring you have advocates are critical steps for advancement and development—especially for women, who are often left out of more informal activities. Catalyst research has found that while mentoring is essential to leadership development, it is not enough, on its own, to help women advance. Our research points to a more influential professional relationship: sponsorship.

This Sponsorship Guide details relevant research, Practices, and quotes from leaders related to the importance of sponsorship relationships as well as actionable tips from Catalyst and leading organizations related to developing and sustaining sponsorship programs globally.