Communications and Engagement
An effective top-down communication and marketing strategy is an essential ingredient to programmatic and strategic success. When executed well, targeted communications educate stakeholders about the business case, rationale, and benefits of change, as well as articulate goals and progress. They also ensure consistency in awareness and understanding by repeated reinforcement of messages. In fact, top-down communications can serve as a primary motivator of cultural change by operating as a vehicle to celebrate wins, highlight success stories, and showcase role models.
Ongoing vehicles for bottom-up communications can also be useful in assessing organizational commitment and awareness of change efforts, and can help you develop or modify action plans. Examples of bottom-up communications include employee surveys, focus groups, interviews, and other vehicles for feedback such as social media and innovation tools.
While you remain at the helm, Catalyst can aid you in the communication process during activities such as stakeholder mapping, key message identification, and determination of appropriate campaign and communication methods, opportunities, and vehicles.