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Men’s Support Key to Creating Gender Diversity in the Workplace, According to Catalyst Report

A strong sense of fairness linked to greater awareness and advocacy of gender equality

Why do some men support gender diversity in leadership while others do not? Catalyst examines this question through a new body of research evaluating men’s involvement with gender diversity in a report released today titled, Engaging Men In Gender Initiatives: What Change Agents Need To Know. The study provides unparalleled insight into men’s advocacy for gender equality at work.

Bringing men into the conversation of diversity is in a company’s best interest and is paramount to creating equality in business leadership. “The preponderance of men in leadership means their efforts are necessary to advance change in the workplace,” said Ilene H. Lang, President & Chief Executive Officer of Catalyst. “Research continues to show that diversity well-managed yields more innovation and is tied to enhanced financial performance—factors good for all employees.”

When asked about what keeps men from supporting gender initiatives, some men who were interviewed for the study pointed to a “zero-sum” mentality—a belief that gains for women necessarily mean losses for men. Companies may inadvertently encourage this line of thinking by instituting practices that increase competition between employees and put the focus on the individual first above the organization as a whole. A shift away from this “win or lose” mentality to a recognition that everybody benefits from gender equality can lead men to become greater advocates of change.

What are some characteristics that make men advocates for gender equality? The report finds that men who are seen as champions of diversity have a strong sense of fairness. Men who were committed to the ideal of fairness were found to have more personal concerns about issues of equality in general and were more aware of gender bias in the workplace and likely to take action.

Men identified as taking action on gender diversity indicated factors that may work as roadblocks to becoming champions of equality. These obstacles included two barriers to men’s engagement: fear of losing status or of being seen as part of the problem, and apathy—a sense that issues of gender do not concern men.

Organizations can take steps to help remove these barriers and engage men in initiatives to promote gender equality by appealing to men’s sense of fairness, providing men with women mentors, exposing men to male leaders who champion inclusion, and inviting men into the discussion through male-only and male/female groups. In addition, research shows that men gain significant personal benefits such as better health, freedom to be themselves, and the ability to share financial responsibilities with a spouse or partner when working in a place free of gender bias.

Men are a great and necessary resource in advancing leadership opportunities for women in the workplace. From potential business success to growth for both women and men, everyone benefits when men are brought in as partners in creating a gender-inclusive workplace.

The Goldman Sachs Group, Inc. is the Exclusive Lead Sponsor of Engaging Men in Gender Initiatives: What Change Agents Need to Know, with Ernst & Young LLP as the Lead Sponsor, IBM Corporation as Participating Sponsor, and Shell International, B.V. as Contributing Sponsor. For further information on how to successfully engage men in support of gender initiatives please visit For media inquiries, please contact Susan Nierenberg, 646-388-7744, [email protected]; Serena Fong, 646-388-7757, [email protected]; or Jeff Barth, 646-388-7725, [email protected].

This study was conducted using in-depth interviews and an online survey. Men who had demonstrated significant commitment to eliminating gender bias were interviewed about critical experiences and incidents that had led them to become advocates for gender equality. Based on these interviews, Catalyst researchers developed hypotheses about the factors that predicted men’s advocacy for gender equality. These hypotheses were tested via an online survey of men which included two distinct groups—one group consisting of men who had been identified by third party experts as champions of gender equality and another group of men who had been identified as individuals who had not been championing gender equality.

Founded in 1962, Catalyst is the leading nonprofit membership organization working globally with businesses and the professions to build inclusive workplaces and expand opportunities for women and business. With offices in the United States, Canada, and Europe, and more than 400 preeminent corporations as members, Catalyst is the trusted resource for research, information, and advice about women at work. Catalyst annually honors exemplary organizational initiatives that promote women’s advancement with the Catalyst Award.