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Campbell Soup Company, Deloitte, Royal Bank of Canada, and Telstra Initiatives Celebrated With the 2010 Catalyst Award

More than 70 CEOs and 1,500 industry leaders attend Catalyst Awards Dinner recognizing innovative initiatives that advance women and business

NEW YORK— The 2010 Catalyst Award was presented today to Campbell Soup Company, Deloitte LLP, Royal Bank of Canada (RBC), and Telstra Corporation Limited for their ground-breaking initiatives that advance women in the workplace. The Award, given during the Catalyst Awards Dinner at The Waldorf=Astoria, attracted more than 70 CEOs of major corporations and firms and nearly 1,500 senior executives and industry leaders from more than 200 U.S. and global companies. PepsiCo, Inc. and Shell Oil Company sponsored the Dinner.

“What makes this year’s winning initiatives so successful is that they didn’t aim for minor improvements or incremental change. They went for game changers,” said Ilene H. Lang, President and Chief Executive Officer of Catalyst. “They realized that in changing workplaces, they can change lives, and this year’s winners are examples of how it’s done.”
Jim Skinner, Chief Executive Officer of McDonald’s Corporation, chaired the Catalyst Awards Dinner. "McDonald's is committed to diversity and inclusion," said Mr. Skinner.  "Our track record in developing and promoting women and minorities at every level of our business demonstrates that we follow through on that commitment.  It was an honor to serve as Chair for the Catalyst Awards Dinner and to share the stage with tonight's honorees for such an inspirational event."
Campbell Soup Company’s initiative, Winning in the Workplace, Winning in the Marketplace, Winning With Women, utilized employee engagement, knowledge sharing, and innovation to develop a culture of diversity and inclusion. Doug Conant, President and Chief Executive Officer of Campbell Soup Company, said, “Developing an engaged, diverse and inclusive workforce is inextricably linked to business performance and will continue to enable Campbell to win in the workplace, in the marketplace, and in the community. Catalyst’s recognition of our progress affirms we are heading in the right direction, but I am confident we can and will do even more in the future."

Deloitte’s The Women’s Initiative: Living the Lattice created significant change in the company’s culture and provided an engine for innovation, becoming a model for other organizations in the process. Barry Salzberg, Chief Executive Officer of Deloitte, said, “We are honored that Catalyst has recognized our Women’s Initiative, which supports the growth and advancement of women leaders, for the second time. Since launching the Women’s Initiative in 1993, our mission has been to harness the perspectives and dynamic approaches strong women leaders offer our clients and create a culture where the best talent chooses to work.”
RBC’s initiative, Client First Transformation: Achieving Business Results and Cultural Revitalization Through Diversity, embeds diversity and inclusion principles into its approach with employees, clients, and communities. Gordon M. Nixon, President and CEO of Royal Bank of Canada, said, “Our company performs at its best when we have talented people with different experiences and perspectives all focused on doing the right thing for our clients. I am honoured to accept this award on behalf of all our 77,000 employees. Every day, they make RBC an outstanding place to come to work and a welcoming place for all of our clients."  

Telstra’s Next Generation Gender Diversity: Accelerating Change for Women Leaders  initiative uses an integrated approach to increase women’s representation at senior and pipeline levels and engage men as change agents, creating an inclusive culture of mentoring and networking. David Thodey, Chief Executive Officer of Telstra Corporation Limited, commented, “I accept this Award on behalf of Telstra’s employees. We are proud of our progress which has seen an increase in the representation of women in management and executive roles. We are only at the beginning of our journey and over the coming months will be doing even more towards creating a workforce that celebrates diversity and reflects our customer base and community.”
The Catalyst Awards Conference, sponsored by The Coca-Cola Company and Walmart, provided an opportunity for attendees to engage leaders and representatives of the award-winning initiatives. Anne M. Mulcahy, Chairman of Xerox Corporation, was the featured luncheon speaker on the topic of women in leadership.

For complete descriptions of past and present Catalyst Award-winning initiatives and the Catalyst Awards Conference, please visit
Founded in 1962, Catalyst is the leading nonprofit membership organization working globally with businesses and the professions to build inclusive workplaces and expand opportunities for women and business. With offices in the United States, Canada, and Europe, and more than 400 preeminent corporations as members, Catalyst is the trusted resource for research, information, and advice about women at work. Catalyst annually honors exemplary organizational initiatives that promote women’s advancement with the Catalyst Award.
The Catalyst Award annually honors innovative approaches with proven results taken by organizations to address the recruitment, development, and advancement of all managerial women, including women of color. Catalyst’s rigorous, year-long examination of initiatives and their measurable results culminates in intensive on-site reviews at finalist organizations. By celebrating successful initiatives, Catalyst provides organizations with replicable models to help them create initiatives that are good for women and good for business.
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," and "V8."

Deloitte LLP is one of the nation’s leading professional services firms, providing audit, tax, consulting, and financial advisory services through 45,000 people in more than 90 cities. Known as an employer of choice, it views attracting, retaining and developing its people as a business imperative to serve clients and grow its business.

Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. We are Canada’s largest bank as measured by assets and market capitalization, one of North America’s leading diversified financial services companies and among the largest banks in the world, as measured by market capitalization. We provide personal and commercial banking, wealth management services, insurance, corporate and investment banking and transaction processing services on a global basis. We employ approximately 80,000 full- and part-time employees who serve more than 18 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 53 other countries.

Telstra is Australia's leading telecommunications and information services company, with one of the best known brands in the country. Telstra offers a full range of services and competes in all telecommunications markets throughout Australia, providing more than 9.0 million Australian fixed line and 10.2 million mobile services, including 6.3 million 3G services. Telstra provides basic access services to most homes and businesses in Australia; local and long distance telephone calls in Australia and international calls to and from Australia; mobile telecommunications services; broadband access and content; a comprehensive range of data and Internet services (including through Telstra BigPond®); management of business customers' IT and/or telecommunications services; wholesale services to other carriers, carriage service providers and ISPs; advertising, search and information services (through Sensis); and cable distribution services for FOXTEL's® cable subscription television services. Telstra's international businesses include CSL New World Mobility Group, TelstraClear Limited and Reach Ltd.