Director Profile

Lynda Cranston ICD.D

Board Value Proposition: 

CEO Leadership, Strategy, and Execution

  • As the first CEO of PHSA, established the organizational and leadership structure (18,000 employees, $2.5 billion budget) resulting in an integrated, efficient organization with different business lines refocused on patient care. Consolidated back office functions (HR, Finance, IT, Supply Chain), resulting in significant savings and directed transformation of health care processes, improving efficiency and patient care.
  • As the first CEO of Canadian Blood Services, rebuilt the infrastructure supporting blood services, thereby providing better information and reporting and improving the integration of services and cooperation among centres; accomplished this while achieving balanced budgets and improving safety over multiple years.
  • Oversaw development of the Canadian Blood Services national campaigns and branding to improve donations, and approved the tag line “It’s in you to give.”

Operational Improvements, Organizational Transformation, and Cost Savings

  • Merged three health regions into one while developing and implementing an integrated organizational and leadership structure and its first strategic plan. Also led the consolidation of procurement and supply across six health authorities, resulting in significant cost savings.
  • Instrumental in obtaining approval for the $650 million major redevelopment of a children’s hospital to improve the efficiency and effectiveness of patient care.

Risk Management

  • In the transition from Red Cross to Canadian Blood Services, focused attention on suppliers (Canadians who donate blood) and improving services in the blood centres, preventing a decrease in donations—a major risk of the transition.
  • Implemented risk assessment practices and mitigation plans across Canadian Blood Services centres, campaigning personally across Canada on the importance of quality, safety, and risk mitigation.

Industry Experience: 

  • Government
  • Health Care Equipment & Services
  • Health Care Facilities
  • Health Care Services
  • Health Care Supplies
  • Life Sciences Tools & Services
  • Pharmaceuticals
  • Insurance
  • Reinsurance

Board Experience:

Corporate Boards:

DelMar Pharmaceuticals Inc. 2015 to Present
Chair, Governance and Compensation
Comprehensive Care International 1995 to 1998

Additional Boards:

British Columbia Rapid Transit Company and West Coast Express 2015 to Present
GastroIntestinal Society 2014 to Present
Business Council of BC 2008 to 2013
Health Shared Services BC 2007 to 2013
Emergency and Health Services Commission (BC Ambulance Service) 2008 to 2011
Canadian Healthcare Association 2005 to 2009


BC Provincial Health Services Authority (PHSA) 2002 to 2013
President and CEO
BC Fraser Health 2001 to 2002
President and CEO
Canadian Blood Services 1998 to 2001
Chief Executive Officer
BC Children’s and Women’s Hospital and Health Centre 1996 to 1997
President and CEO
BC Women’s Hospital and Health Centre 1994 to 1996
President and CEO
BC The Richmond Hospital 1990 to 1994
President and CEO
BC University Hospital 1988 to 1990
Vice President and Administrator, Shaughnessy Site
BC Shaughnessy Hospital 1985 to 1998
Vice President Patient Services


ICD.D, Institute of Corporate Directors, 2008
MScN, University of Western Ontario, 1975
BScN, University of Ottawa 1970