Buying power is defined as the total personal income that is available after taxes, for spending on virtually everything including goods and services. Use this infographic to look at the buying power of LGBT people in the US.
Sexual orientation, gender identity, and gender expression—not to be confused with sexual activity or behavior—are personal characteristics that everyone has. Including LGBTQI employees is a vital component of a comprehensive diversity and inclusion strategy. Successfully recruiting, retaining, developing, and advancing LGBTQI employees helps organizations compete effectively for talent, minimize attrition costs, and better access LGBTQI consumer markets.
The LGBTQI community is extremely complex, and it can be difficult to understand its nuances. To gain a better understanding of it, download the non-exhaustive, but thorough LGBTQI Terminology page put together by the LGBT Campus Resource Center at UCLA or check out Catalyst's own Glossary of Terms. To find out how to be an ally to LGBTQI colleagues and for a listing of Catalyst LGBTQI-related resouces, download our flyer.