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General Motors Company believes that creating an open environment for women of color will benefit all employees. In 2004, the company (then General Motors Corporation), started the Multicultural Women’s Group (MCW) because it recognized the need to focus on the development and retention of women of color. The company expects that its program, Recruiting, Advancing, and Retaining Women of Color Through the Multicultural Women's Affinity Group, will enable General Motors to become an employer of choice in an industry that has not traditionally attracted women.

An excerpt of this practice was first published in the 2006 Catalyst Member Benchmarking Report.