July 2013

 

 

 

Catalyst C-News

 

 
 
 
 
 
 

The Importance of Sponsorship: Little Steps/Big Impact
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The Importance of Sponsorship: Little Steps/Big Impact

While mentoring is essential for leadership development, it’s insufficient for advancing to top levels. Recent research has pointed to a more influential and specific professional relationship: sponsorship. Organizations and the media have given sponsorship widespread attention, but questions abound. Many leaders cite sponsorship as pivotal to their success. This issue of C-News will delve into the importance of sponsorship both for organizations and individuals and showcase how a little step such as advocating for your direct reports, can have a big impact on both their and your careers.

 

Research: Sponsorship
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Using these reports and tools, organizations and individuals can learn about the importance of sponsorship (and how it differs from mentorship); how to become a sponsor (and the rewards for both parties); as well as how to find a sponsor:

 

Blog: On Sponsorship: Why Might a Sponsor Choose Me?
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You can’t jump-start your career advancement merely by asking someone to be your mentor or sponsor. So how do you heed the message and get yourself a sponsor? In a guest blog post, Aoife Flood, a Dublin-based diversity and inclusion professional, shares some practical tips for attracting a sponsor.

 

Take Five: Sponsorship
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When asked the reason for their success, most business leaders point to someone in their past who took more than a passive interest in their career and offered advice and championship at critical times. We know that having a sponsor who can provide access to the informal networks within an organization is especially important for women. Here are some more facts you might not have realized about sponsorship.

 

Announcing the 2013 Catalyst Canada Champions
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Read about the five champions of women’s leadership in corporate Canada.

 
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