Catalyst Blog

By Ilene H. Lang, Deborah Gillis and Deepali Bagati

Earlier this month, we met with CEOs of Indian companies to discuss the importance of expanding opportunities for women and business in India Inc. Women currently make up 36 percent of the Indian labor force, yet 67 percent of Indian employers are struggling to fill jobs. One solution to this talent crunch: educated and ambitious Indian women.

CEOs across Mumbai, Delhi, and Bangalore shared with us inspiring, and effective, ways in which they’re shifting their organizations’ cultures to ensure that all talent is valued. One CEO talked about “leading by example.” He has taken action and asked each member of his leadership team to mentor three women, while he personally mentors five!

Another CEO talked about consciously changing the way he viewed women—namely, by thinking of them as natural leaders. Once he started from the assumption that women were born to lead, it helped him to confront and shatter biases and stereotypes about women that he grew up with.

Finally, a CEO talked about changing the default question at his company, so that when women are considering a new role with bigger responsibility, they are not asked, “why would you want to do this job,” but instead, “why wouldn’t you want to do this job?”

Actions like these are clearing a path for the success of talented, and ambitious, Indian women. Gender gaps exist in India, but we’ve discovered on this trip that many companies understand how women can fuel India Inc. And they are acting on it—an inspiring model for senior leaders in India, and around the world.

During the 2010 Catalyst Awards Conference, PepsiCo CEO Indra Nooyi shared with attendees an old Chinese proverb: “If you want to understand the past, look at current conditions. But if you want to understand the future, look at today’s actions.”

This saying came to mind as I read Deborah Gillis’ recent account of her time in India in Catalyst CanCon, cross-posted below. Deborah highlights the actions companies are taking today to leverage female talent in India, including providing safe and reliable transportation and conducting family outreach. These actions are commendable—and reflect the beginnings of a bright future for India’s working women.

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Perhaps it’s because one million Canadians are of Indian descent, or because diversity is a defining characteristic of both India and Canada. But for some reason, the sounds, fragrances, and colours that I experienced during my recent visit to India felt strangely familiar.

Certainly, as I met with business leaders in Mumbai, Bangalore, and Delhi, our conversations about the challenges women face at work could easily have taken place in any Canadian city—struggles with work-life effectiveness and the lack of role models, mentors, and sponsors were at the top of the list.  (And who would have thought that a story about Canadian ice hockey would resonate with a business audience in Mumbai?)

However, the Indian cultural context adds layers of complexity to the issues facing women and organizations. Women in India are fighting battles that Canadian women have largely already won, for personal safety, reliable childcare options, and more egalitarian societal assumptions about women’s roles. As a result, organizations are adopting programs that go beyond the flexible work arrangements or talent management practices that are familiar to North American ears. They are providing transportation to and from work sites, implementing recruitment programs that target women who have been out of the workplace, and reaching out to the parents and families of current and prospective employees.

The good news is that a hungry economy is creating jobs for young, educated Indians at an amazing pace, and organizations understand that women represent an underutilized talent pool. (Going to India, I expected to hear about the rapid pace of growth, but I wasn’t quite prepared to hear business leaders casually talk about hiring tens of thousands of people!)

Every day, some newspaper—and there are many—carried an article on the important role played by women. One talked about the growing number of women pursuing higher education and urged businesses to be prepared to open their doors to a generation of bright, well-educated, and confident young women. Another talked about the fact that the oldest woman in a family had been declared the “head of the household” for the purposes of a new program that will distribute food to families living in poverty. And in a story that is close to the heart of Catalyst researchers, “the gender gap” was the theme of National Statistics Day!

Each of these stories describes a country that is coping with the social and cultural jolts that accompany rapid growth. I’m thrilled that women are recognized as a critical success factor in navigating the changes, and I look forward to forging closer connections with India as Catalyst grows and learns from this amazing country.