Director Profile

Betty DeVita ICD.D

Chief Commercial Officer MasterCard Inc.

Board Value Proposition: 

Innovation/Digital transformation

  • Driving fundamental impact of digital technologies on key industry verticals, including food and beverage, Internet of things, government, education, retail, and media focused on reducing friction in consumer experience via proof of concepts across eight countries.

International and Multicultural Executive

  • Ability to lead and drive different cultures, diverse organizational models, and the capacity to target growth opportunities across multiple geographies leveraging best practices.

Accomplished CEO, President

  • Strong strategic and leadership acumen, with full P&L responsibility as CEO of banks/payments networks in Canada, Korea, Venezuela and North Latin America, and a proven track record for top-line growth in various business models. 
  • Build high-performance work teams, developing talent and delivering on key franchise, market share, and financial commitments. 
  • Consistently improved and increased market share and overachieved on revenue targets.

Acquisition, Restructuring, Turnaround, Change Agent

  • Significant exposure to international markets, integration of acquired businesses in complex regulatory environments, both large and sub-scale business models, labor relations, and multi-cultural business practices. Revamped sub-scale businesses via consolidation and divestitures, leveraging market leadership position.  Able to drive growth even during crisis scenario and execute restructuring focused on key market opportunities.

Industry Experience: 

  • Capital Goods
  • Commercial & Professional Services
  • Diversified Commercial & Professional Svcs
  • Diversified Financials
  • Diversified Capital Markets
  • Investment Banking & Brokerage
  • Multi-Sector Holdings
  • Other Diversified Financial Services
  • Information Technology

International Experience: 

  • Asia
  • Canada
  • Latin America

Board Experience:

Corporate Boards:

MolsonCoors 2016 to Present
Citibank Canada 2007 to 2010
Audit Committee
Governance Committee
Citibank N.A. Canadian Branch CitiCards Canada Inc. 2007 to 2010
Citigroup Finance Canada Inc. 2007 to 2010
Citigroup Global Markets 2007 to 2010
Investment Committee
Citibank Canada Investment Funds 2007 to 2010
Citibank Korea Inc 2005 to 2007

Additional Boards: Advisory Board 2015 to Present
Ted Rogers Business School, Chair, Advisory Council, Ryerson University 2014 to Present
ProAction Cops & Kids 2011 to 2014
MasterCard Canada Advisory Board 2010 to 2015
Canadian Bankers Association, Foreign Banks' Chair Executive Committee 2008 to 2010
Canadian Bankers Association Executive Council 2007 to 2010
Co-founder AMCHAM Korea 2004 to 2007
Vital Voices, Venezuela Chapter 2002 to 2003
Founding Member


MasterCard Inc. 2010 to Present
President, MasterCard Labs
President, MasterCard Canada
Chief Commercial Officer
Citibank 2007 to 2010
Chairman and CEO, Citibank Canada
Citibank Global Consumer 2004 to 2007
Country Business Manager, Senior Executive Vice President, Korea
Citibank 1999 to 2004
Regional Business Executive, North Latin America, Venezuela
Country Business Manager, Venezuela
Citibank 1989 to 1999
Regional Core Banking Product Head, Latin America Region, Florida
Regional Branch Automation Head, Latin America Region, Florida
Branch Automation Director, New York Retail Bank, New York


ICD.D, Institute of Corporate Directors, 2011
CEO Program Certificate, Wharton-KMA CEO Institute, Wharton School, University of Pennsylvania, 2005
BSC, St. Johns University, USA, 1982